The 2017 Learnies is Now Open!


2017 Learnies Categories Enter the 2017 Learnies Contest Learnapalooza
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2017 Learnies Categories

Most Innovative
Education
Program
Biggest
Success Story
Best Use of
Multi-Purpose
Learning Content

Most Innovative Education Program

A groundbreaking or unique education program in which your organization saw tangible results from implementation.

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Biggest Success Story

Did your association grow revenue, membership or brand awareness by implementing a new learning program? If so, how?

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Best Use of Multi-Purpose
Learning Content

Did your organization reach new audiences, improve your SEO and visibility or increase productivity by re-purposing content? Examples of re-purposing may include: Re-purposing a whitepaper, recording a live training event and turning it into a webinar, turning a series of blog posts into an e-book.

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eLearning & Live Training

Learning conducted via electronic media, typically on the Internet. Judges will accept videos of your live event or eLearning courses, reports or a printed slide summary.

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Best New App

Did your association recently create an app to help further promote your mission? User interface, originality, usability, and creativity are some of the things our judges will be looking for in this category. All mobile platforms will be accepted and considered.

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Best Advocacy Campaign

How did your organization draw attention to your cause or idea? An advocacy campaign can include: media campaigns, public speaking, commissioning, publishing research or live events.

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Annual Report

An annual report with a description of activities, programs, conditions and finance.

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Direct Marketing Piece/Promotion

Any marketing piece designed to promote your organization. Examples include: direct mail package, postcard, brochure, poster, sign, invitation, folder, holiday card, etc.

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Advertising Media Kit

A media kit to solicit support for the association’s publications or programs through the media. How entries for this category will be judged: Clarity of the kit, and the creativity with which your message for your organization is conveyed.

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Book/Manual/Catalog

Published bound and online volumes and books; multipage and online manuals and booklets; product and program offerings catalogs.

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Commemoration/Tribute

A book, video, pamphlet, etc. to honor a specific person, event, celebration, etc. Examples include the organization’s anniversary, person of the year, CEO retirement, etc.

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CD, Video, Podcast or PSA

An informational CD, video, podcast or infomercial used to promote an association or industry issue.

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Websites

A general web site, special project website, or foundation site. Please provide passwords if special access is required.

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Exhibitor Sales Kit

A media kit to solicit support for the association’s publications programs or conferences through the advertising and sponsorship opportunities. How entries for this category will be judged: Clarity of the kit, and the creativity with which your message for your organization is conveyed.

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Monthly Trade Association Magazine

A monthly magazine published by a trade association. How entries for this category will be judged: Creativity in both artistic as well as substantive content of one edition of your publication.

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Most Improved Magazine or Journal

A new format or re-design of an organization’s publication from one year to the next. The improved version of the magazine or journal must have been published between Nov. 1, 2014 and Oct. 31, 2015. Entries in this category must include two samples: a “before” and an “after.”

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Social Media

How does your association use Twitter, Facebook, LinkedIn, MySpace, YouTube, Google +, blogs, etc.?

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Membership Promotion Kit or Campaign

A package containing print or electronic collateral and promotional items sent to the organization’s members or potential members.

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Daily or weekly Communication

Entries in this category can be in the form of an e-newsletter, radio program, podcast etc.

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Monthly Newsletter or Communication

Entries in this category can be in the form of an e-newsletter, radio program, podcast etc.

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Convention Program

A convention event handout that includes the convention’s daily schedule, explanation of events, and general event information.

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Promotional Items

A give-away item that promotes the association, an event or an association-related project. Examples include tote bags, hats, mugs, wine bottles, etc.

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Scholarly/Technical/Scientific Journal

A research or science-based magazine published on a monthly basis. How entries for this category will be judged: Creativity in both artistic as well as substantive content of one edition of your publication.

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Monthly Professional Society Magazine

A monthly magazine published by a professional society. How entries for this category will be judged: Creativity in both artistic as well as substantive content of one edition of your publication.

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Convention Promotion Package

A convention promotion package sent to prospective participants for the association’s convention or annual meeting.

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Annual Quarterly Magazine or Journal

Annual, bimonthly, biannual, seasonal (published three times a year) and quarterly magazines or journals should be submitted here.

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About

What is The Learnies?

Learning management systems. Digital badging.
eLearning. Experienced management systems.

Learning as we know it, is over. And associations now, more than ever, play a vital role in the development of their members, and their own employees.
Has your organization pioneered a new way of learning? Have you adopted a new LMS that has totally transformed the way your members learn and grow in their career?

Show off your best learning tools and your success story, when you enter the 2017 Learnies! Enter today and have your work judged by a panel of experts in our newest contest for the association community. Winners will be honored live at LEARNAPALOOZA in Crystal City, Virginia, on October 4th and featured in print and online AssociationTRENDS.com.

Best of all? Entering the Learnies is FREE.

Don’t wait! The deadline to enter is September 1st. Enter your best pieces here.

 
Rules &
Regulations

Eligibility: Items produced by or for national, regional, state and local associations and nonprofits between January 1, 2016 and October 1, 2017. Eligible organization types include associations, professional societies and nonprofits. Suppliers who work on media products for these organizations may also enter on behalf of the association, society or nonprofit.

NOTE: Suppliers who enter on behalf of their clients must include complete information for their own organization AND their client organization.

Entry Deadline: All entries must be received by September 1, 2017

Read More

Entry Fee: The Learnies is FREE to enter!

Entries: Print, online, broadcast, electronic and audio/visual entries are accepted for all categories. Websites and social media are acceptable for Categories 21 and 22 respectively. If your entry requires a username and/or password, please remember to include it with your entry.

**All entries must include a physical sample. ** Entries received without required information in the requested format will be disqualified.

Please mail physical samples to:

Columbia Books
Jamie Herring
4340 East West Hwy Ste 300
Bethesda, MD 20814

Checklist for a complete entry

If all items are not included from the list below, your entry will be disqualified.

1. Entry Title:
Please use the formal title of your entry. This is the title that will be used on all awards for winning entries.
NOTE: This is not the title of your organization.

2. Entrant Information:
Please provide complete contact information: 1) Name of contact 2) Name of organization 3) Phone number 4) Email address 5) Organization address. Please make sure that all information corresponds to one individual within your organization. Only the organization’s name and the item entry title will be printed on the award

3. Credit information:
If you have partnered with an outside supplier or vendor that you would like to recognize, please provide their information in “credits” during the entry process. Please do not include additional staff directly employed by your organization.

4. Statement of Purpose:
While not required, it is recommended that you provide at least a paragraph explaining your entry and why it deserves to win. There are no minimums or limits for length. Please affix this document to your physical sample.

5. Physical Samples:
DO NOT MOUNT OR ENCASE IN SLEEVES OR BINDERS. A physical sample of each entry is required. Please do not staple, tape or glue any pages or documents to your physical sample. We recommend using an appropriately sized binder clip to attach the required cover sheet to your sample. For “most improved” entries, please send samples of both the before and after. For any electronic entries such as a website, video, or social media page, you must either take a screen shot of the entry, printed and sent to us, or you must send a flash drive, CD or DVD. All samples become the property of The Learnies.

All samples must be sent to Association TRENDS, Attn: The Learnies, 4340 East West Highway., Suite 300, Bethesda, MD 20814 on or before September 1, 2017. Entries without a physical sample will be disqualified. Physical samples without a cover sheet will also be disqualified.

6. Cover Sheet:
Each entry must be sent with its appropriate cover sheet. This sheet is available to print after submitting your entry online. This cover sheet includes required information you need to supply in order to have your entry(ies) be considered: entry title, entry ID, category, organization name, contact name. For multiple entries, print the cover sheet for each and include with each physical sample.

Questions?

Call: 1-888-265-0600
Email: events@associationtrends.com

TERMS AGREEMENT – IMPORTANT! By submitting an entry, you agree to the terms as set in these rules. Also, you claim the authority to grant, and do so grant permission to Association TRENDS, a division of Columbia Books to use the image of the entered publication or product, plus any information submitted on the entry form, in any promotional or other related use pertaining to the Association TRENDS All-Media Contest and Salute to Association Excellence program before, during and after the events.

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2017 Learnies Contest
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